ETHOS Ventures

Portfolio

The companies we run. And the room to grow.

We’d rather show you businesses we actually own and operate than a wall of logos we wrote a check to. Jive Media and DealerCentives are ours — a marketing agency and an automotive platform, 20+ years of operating between them. The rest of this page is where we grow from here.

The thesis

Three lanes, and we stay in them.

01

Automotive

Where we’re deepest

We came up in the car business and we’re still in it daily. Software and services for dealers, dealer groups, and the agencies that serve them — the corner of the market we understand better than anyone would expect.

02

Software

What we build

SaaS that does the boring, repetitive work so people don’t have to. We build the tools we wish existed, ship them to real customers, and run them like the businesses they are — not like experiments.

03

Service & agency

Where we started

Marketing, creative, and done-for-you service work is the trade that raised us. It taught us how real businesses make money, where they bleed, and what software can actually fix. We still believe in it.

What earns a spot

We’re picky on purpose.

We can help run it
We only buy or build where our own experience moves the needle — not where we’d be passengers.
It solves a real problem
Vitamins are nice. We prefer painkillers — products people would miss if they disappeared.
It can stand on its own
Durable demand, honest margins, a reason to exist that doesn’t depend on a funding round.
We’d be proud to own it
We hold for the long run, so we have to actually like the business — and the people in it.

Think your business belongs here?

Let’s talk